Monday, December 9, 2019

Structuring Interdisciplinary Management -Myassignmenthelp.Com

Question: Discuss About The Structuring Interdisciplinary Research Management? Answer: Introduction Leadership plays a great role in maintaining the peaceful and healthy work culture in an organization. In the process of achieving leadership goals, various leaders have coined their own framework of the leadership values. Rohrbaugh and Quinn together gave a approach for ensuring effective organizational goals. According to Rohrbourgs discovery, the organizational framework can be divided into two dimensions where one draws a light on the internal environment of the organization (Barchiesi La Bella, 2014). This mainly involves ensuring well-being of the people within the organization. This is also referred to as the internal focus. The next dimension mainly focuses on the development and progress of the organization as a whole, also known as external focus. Rohrbourgs framework is said to have four quadrants. Each of these quadrants reflects an important aspect of management theory. The first quadrant refers to human relations, which mainly focuses on maintaining stress free, flexib le and creating positive working atmosphere. The second quadrant is Open system model, which mainly emphasizes on the external growth of the organization. The third quadrant stands for rational goal that refers to the setting of organizational goals for ensuring high productivity and output that is more efficient. The last quadrant stands for internal process. This model mainly focuses on the management of information and control over the stability and communication. These four quadrants of the framework incorporate the highly acceptable leader behaviours. Eight leadership roles and qualities are derived from this framework. These roles include mentor role, facilitator role, broker role, monitor role, coordinator role, director role, producer role and interior role (Du et al., 2013). On the other hand, the Marketing 3.0 approach mainly deals with bigger cause to contribute to the problems of society. Apart from being consumer-centric, Marketing 3.0 approach aspires to solve the basic needs of the individual customers. Under this approach, the brand or the organization must leave a impression in the consumers mind. As per the Marketing 3.0 model, the main aspect contribution of the leader should be to set organizational goals in such a manner that the value-based model is satisfied (Kotler, Kartajaya Setiawan, 2015). The aim of this model is to ensure customer satisfaction. In the process, the organizational goals are met to attain profitability, sustainability and return ability. The motive of the leaders under this marketing approach is to create an extraordinary business strategy and business innovations that would inspire the peoples and the last step is consumer empowerment. Unlike Rohrboughs framework, the mission of Marketing 3.0 approach is to market the organizations mission to the customers rather than marketing the products. Importance of values in marketing of the products or services As the Marketing 3.0 approach suggests, marketing values to the employees and the customers are essential. Many surveys suggest that there were cases of numerous business scandals and corruption. The companies Tyco, Enron and WorldCom witnessed such frauds (Gummerus, 2013). According to Marketing 3.0 approach, it is the responsibility of the organization to aspire the employees as well as the customers to inculcate the values of marketing and business within them. A companys employee is considered the one of the foremost customer of the organization and the authentic values must be incorporated among the employees at the first place. A customer can easily identify a fake branding product and this can definitely hamper the company market. Private companies is said to have a incorporation of strong values as there is ales pressure from the investors. An organization having collaborative values will motivate their employees to work cordially with each other and with the networks of the companies. As per certain report, it was found that Cisco was successful in building such strong networks with the help of such collaborative values (Armstrong et al., 2015). Other than this, focus is given to enhance cultural values in order to encourage employees of the organization to adopt cultural changes in their lives. One such example of cultural values is witnessed in Whole foods where the employees were given a better experience of democracy (Knig et al., 2013). Several companies enable the customers to appreciate food or family. Incorporation of creative values in an organization can provide the employees with the opportunities to develop and explore their knowledge and innovative ideas. Organizations that give values more priority than the business can gain admirations of not only their employees but also from their customers. The Bagel works sets such an example of values to ensure healthy and safety-working environment of their workers. Only smaller flour bags are used in the company to relieve the employees from any sort of injuries. Although smaller bags would increase the costing but the company prefers to give employee health more priority than company profits (Tai Chuang, 2014). Importance of passionate values in marketing As there are number marketing platforms in the present date, be it be social media or any other source it is important that authentic information related to the product is marketed. Inauthentic brands cannot survive in the race. This gives rise to the importance of passionate values in marketing. On the Marketing 3.0 era, it is found that in order to create strong consumer base product originality and the companys honest approach of marketing is recommendable. One needs to identify the customer needs and anxieties to target the customer mindsets. The concept of marketing is to integrate the mission, vision and values of the business, which in turn will ensure customers trust and loyalty. In order to connect to the customers it is required that the company creates a proper authentic DNA of their brands, which can be used to identify the company (Vinerean et al., 2013). In the present date, capturing the consumers heart is an approach to create strong market presence and this can only be achieved by incorporating strong passionate values in marketing. Impact of shared values in marketing initiatives Shared values can be termed as the policies that the companies could adopt in order to improve the socio-economic conditions of the region where they operate which is equally instrumental in earning business profits. This form of business strategy have enabled the companies to reach at a top rank by addressing the social issues of the people. As per the review of Harvard business school, it is found that integrating business with social cause have always increased the success rate of the business (Galan Ladero, Galera Casquetn Singh, 2015). The worlds most renowned brands have started their business for a societal cause. As for example, Steve Jobs have brought the opportunity of computing in the society, Larry Page has enabled each information to reach to the human eye at the spec of a second (Crane et al., 2014). The only problem of this shared value approach is that with time the main motive of the business is overlooked with time. Brands lose their purpose of serving the society with time and the focus shifts to the profit of the business. This in turn can pose a threat to the business, because it requires a decade for the company to earn customer loyalty. At the end of this paper, number of questions arises one such question is that can boggle the mind is that how the companies would maintain a balance between their collaboration values and the business profits. The other question that can arise from this study is that what are the scopes of innovations in the Marketing 3.0 approach that can be incorporated in order to enhance the marketing strategy. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Barchiesi, M. A., La Bella, A. (2014). An analysis of the organizational core values of the world's most admired companies.Knowledge and Process Management,21(3), 159-166. Crane, A., Palazzo, G., Spence, L. J., Matten, D. (2014). Contesting the value of creating shared value.California management review,56(2), 130-153. Du, S., Swaen, V., Lindgreen, A., Sen, S. (2013). The roles of leadership styles in corporate social responsibility.Journal of business ethics,114(1), 155-169. Galan Ladero, M. M., Galera Casquet, C., Singh, J. (2015). Understanding factors influencing consumer attitudes toward cause?related marketing.International Journal of Nonprofit and Voluntary Sector Marketing,20(1), 52-70. Gummerus, J. (2013). Value creation processes and value outcomes in marketing theory: strangers or siblings?.Marketing Theory,13(1), 19-46. Knig, B., Diehl, K., Tscherning, K., Helming, K. (2013). A framework for structuring interdisciplinary research management.Research Policy,42(1), 261-272. Kotler, P., Kartajaya, H., Setiawan, I. (2015).Marketing 3.0: From products to customers to the human spirit. John Wiley Sons. Tai, F. M., Chuang, S. H. (2014). Corporate social responsibility.Ibusiness,6(03), 117. Vinerean, S., Cetina, I., Dumitrescu, L., Tichindelean, M. (2013). The effects of social media marketing on online consumer behavior.International Journal of Business and Management,8(14), 66.

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